How effective is the combination of your product and ancillary texts?

When making a film it is the role of the film distributor to make sure that the film gets to where it needs to go and the right amount of copies are also sent out and the number of screenings. To do this they need to who the audience is so that they don't get anything wrong and lose money.

Once the target audience has been determined they will be targeted and will hopefully see adds about the film, whether it's on TV, out door ads, pre cinema trailers and on-line ads, these will make the target audience get wind of the film an go watch.

For different demographics and audience sizes, different marketing approaches have to be considered, because if a film is aimed at people who on't use the internet much and the adds a primarily based on-line then not many people are likely to turn up, also if too much money if spent then the margin for a profit will get smaller and sometimes they may end up losing money.

A good example of great marketing is 'The Woman in Black', masses of research and time was put into the film to make sure that the target audience was reached, so there were lots of out door ads on buses, internet adds on YouTube and other internet services and social media sites, as well as the main actor Daniel Radcliff appearing on countless talk shows and giving interviews concerning the film. In the film came out very successful breaking many English horror box office hits and getting approvals from many film critics.